{"product_id":"loreal-keratin-alpha-sleek-progressive-treatment-200ml","title":"Loreal Keratin Alpha Sleek Progressive Treatment 200ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eKeratin Alpha Sleek Smooth Transformer Professional Smoothing Treatment by L'Oréal Professionnel, formulated with Keratin Sleeker and Amino-acid chains. Transform hair for 2 weeks of smooth, frizz \u0026amp; volume control***. Suitable for all hair types. This professional smoothing treatment transforms hair for 5 times smoother results with 2 times less frizz, and volume control**. +77% instant shine**. Daily styling in half the time*. Preserved hair integrity.** 70% of women said that they have never achieved this level of smoothness before, their hair has never been so disciplined. 82% said their hair has never been so quick to style.*** Smooth Transformer is artificial colorant free, and alcohol free. *Instrumental test after 4 applications of the routine Shampoo + Smooth Transformer + Serum **Instrumental tests ***Consumer test after 4 application on 67 consumers.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmooth transformer is a progressive smoothing treatment. The more you use, the better results you get. -Use once a week after shampoo.Performance peaks after 4 weeks. Alternate with our mask on other wash days of the week. -Shake well before use. -Section hair into 2 and apply evenly from lengths to ends on each section. -Use 30-50 grams per use depending on hair thickness and length. -Leave on for 10-15 minutes, and rinse. -Complete the routine with Mirror Sleek Serum. -To activate the smoothing technology, blow-dry completely and use a flat iron. -In case of contact with eyes, rinse them immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smoke And Mirrors Hair Lounge","offers":[{"title":"Default Title","offer_id":48430997766350,"sku":null,"price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/9108\/0398\/files\/IMG_0201.jpg?v=1791412576","url":"https:\/\/smokeandmirrors.nz\/products\/loreal-keratin-alpha-sleek-progressive-treatment-200ml","provider":"Smoke And Mirrors Hair Lounge","version":"1.0","type":"link"}